Dear partners and friends,

I’m happy to let you know about an exciting new development. mika:timing and Ahotu join forces to streamline order management and deliver a better athlete experience. Our goal is to provide race organisers with a seamless way to increase reach and at the same time simplify order management.

The integration enables athletes to discover and book events on Ahotu and World’s Marathons, with all registration data automatically transferred into mika:timing’s SportsPro system. By connecting event promotion with registration and timing operations, organisers eliminate manual data transfers, reduce administrative workload, and ensure greater accuracy from registration through results. This automation transforms race management by removing manual bottlenecks and giving organizers full control over their data. Every booking is available instantly: no delays, no syncing issues. With everything seamlessly connected behind the scenes, operations become more efficient, accurate, and reliable.

“We’re excited to partner with mika:timing to make race management more seamless than ever,” said Charlotte Melchert, CEO of World’s Sports Group. “By combining Ahotu’s global reach with mika:timing’s precision technology, we’re helping organisers deliver events that run effortlessly while connecting athletes to races they’ll never forget.”

“At mika:timing, we’ve always focused on precision, reliability, and supporting organisers at every step,” said Harald Mika, Founder and Managing Director of mika:timing. “Our collaboration with Ahotu expands those capabilities, enabling organisers to reach more international participants and deliver world-class race experiences powered by innovation and trust.”

The integration is now available for all mika:timing partner events, helping organisers attract more participants, streamline operations, and deliver great race moments. 

We’re very excited about the new opportunities this partnership brings. If you’d like to learn more, please get in touch with us.

Warm regards,

Harald and the mika:timing team